Currently working on this site, so if it's wonky, I'm tweaking it :)
UX/ UI Case Study:
a Recipe and Ordering App
My Role
UX Designer
Product Designer
Visual Designer
UX Researcher
Content Strategist
An Origin Story
Laura Ann's Jams is a company based out of LA,
ran by the punk rock drummer turned artisanal
jam-making entrepreneur Laura Ann Masura.
I became friends with Laura many years ago, helping her with brand building.
Summary
I designed an the app,
that helps customers find recipes
and order ingredients which
Laura Ann's Jams supplies.
Project Goals
Solving Problems
This app is intended to solve the problem of being able to find recipes which Laura Ann's Jams products can be used, and then being
able to easily order those corresponding ingredients.
Build a helpful tool to assist a customer making a purchase.
Improve the experience of finding
recipes.
Explore the use of photographic menu for a more interactive experience
Approach
To build an app with existing elements from the website with a focus on ease and readability.
Research Methods
Market Research Analysis
Information Architecture
Prototype Testing
Customer Mindset
Hipster Who Loves to Cook
Becca
"I just want to find good recipes"
Cooking with her 3 roommates has proved to be rewarding with these suggestions
Will consult others for flavor profiles, seeking feedback from them to ensure their happiness.
Mom Who Supports Small Businesses
Marie
"These flavors are so different!"
After having seen online advertising, she was motivated to buy the small batch, small business Jams and Sauces.
Gift Purchaser
Matt
"What can I say? They taste really good."
One of Dan's customers brought him a basket of LAJ items for the holidays, and since then it's been his go-to for others. Loves the selection.
Getting Inspired
Some research based on apps which specialize in recipes. Looking to see which were in the market, and what apps to order food were available.
Prototyping
Sketches/Low Fidelity Wire Frames
This is the design that was the inspiration for the final layout
High Fidelity Wire Frames
Style Guide
Look at this
BEAUTIFUL
color palette!
Learnings
Clean & Bold
Following the style guide previously determined by another web developer, I was able to create a sleek but fun ordering site.
I learned that its worth putting in all the little details, that they can turn something from just a status quo idea into a wonderful one.